Ritvaa Launches Thane Store With Artisanal Jewellery
Jewellery brand Ritvaa has opened a new location on Gokhale Road in Thane, offering customers an immersive way to explore its artisanal collections and contemporary take on Indian design. The store spans about 400 square feet and aims to connect with the city’s growing consumer base that seeks a mix of traditional roots and modern versatility.
A New Retail Chapter
The store was inaugurated by actress Amrita Rao, with prominent personalities including Kishori Shahane, Ankita Prabhu Walawalkar, Rahul Roy, and Shiv Thakare in attendance. Amit Jaain, the company’s managing director, described the move as an important step in bringing the brand closer to its audience and building a stronger retail experience.
“Thane has a strong jewellery culture, but the consumer is also evolving, looking for pieces that bring together tradition, design and individual expression,” Amit Jaain said. He explained that the new space allows customers to experience the brand more personally and find pieces that connect with their specific occasions.
“At Ritvaa, jewellery is much more than an ornament; it becomes part of family traditions, celebrations, relationships and personal stories,” added Hanissh Jaain, the company’s managing director. The brothers emphasized their focus on artisanal design and craftsmanship rather than simply following trends.
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Design And Technology
The Thane location showcases collections across traditional, festive, and contemporary categories, featuring pieces for weddings, festivals, family milestones, and everyday wear. A central element of the offering is in-house SmartGold technology, which uses a 50X thick gold-plated finish to provide the look and feel of solid gold while maintaining affordability.
Designed as an intimate destination and experience centre, the layout keeps the collections central, allowing for comfortable browsing and a personalized environment. The assortment caters to a broad spectrum of buyers, ranging from those seeking traditional family heirlooms to premium consumers and individuals looking for statement pieces.
The Thane store forms part of Ritvaa’s broader retail growth plans, with the brand looking to explore potential markets across Maharashtra and other high-potential jewellery markets in India. Alongside its physical presence, Ritvaa is focused on strengthening its digital and customer experience, with a long-term vision to build a trusted jewellery brand recognised for distinctive design, craftsmanship and meaningful jewellery.
