VBJ Unveils The Bangle Beauties, 10,000 Designs
VBJ, Vummidi Bangaru Jewellers, has announced a month-long festival celebrating bangle designs across India. “The Bangle Beauties” runs from September 5 through October 5, 2026, and will showcase over 10,000 options spanning gold, silver, diamond, and platinum pieces. The collection targets diverse occasions, from everyday wear to weddings and festive celebrations.
A Festival Built Around Variety
The festival brings together designs ranging from understated classics to detailed traditional creations and contemporary statement pieces. Each bangle reflects VBJ’s signature craftsmanship, blending tradition with modern design sensibilities. Customers can explore the collection at any VBJ store or through the company’s online platform.
For those seeking something unique, VBJ offers customization within 10 days. Shoppers can tailor design details to their individual preferences, adding a personal dimension to their purchase.
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“Bangles have always held a special place in Indian jewellery and are an integral part of one’s jewellery wardrobe,” said Amarendran Vummidi, Managing Partner at VBJ. “They are associated with traditions and personal memories. With ‘The Bangle Beauties’, we hope to create a dedicated celebration to spotlight their relevance across generations.”
The sheer volume of options reflects the breadth of tastes across Indian consumers. From minimalist daily wear to elaborate pieces meant for once-in-a-lifetime events, the range aims to serve every preference without compromise on quality.
A Fifth-Generation Legacy
VBJ traces its roots back generations as a family-run brand. The company made headlines recently for its role in creating the historic Sengol, a sacred sceptre that became a symbol of India’s democratic journey after independence. The artefact was rediscovered after 72 years through research by the VBJ team and reinstated beside the Speaker’s chair in India’s new Parliament building by Prime Minister Narendra Modi.
“The idea behind ‘The Bangle Beauties’ is to give our customers an opportunity to explore the incredible versatility of bangles,” said Jithendra Vummidi, Managing Partner. “Bringing together over 10,000 beautiful designs, the festival offers an extensive range of choices, making it easy for customers to discover the right bangle for every occasion, style, and preference.”
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For families who have worn bangles across generations, a festival of this scale offers something beyond typical retail options. The collection’s breadth means shoppers can find pieces that match heirloom sets, complement contemporary wardrobes, or mark entirely new traditions. Whether someone is dressing for a daily routine or a once-in-a-generation celebration, the range aims to cover that spectrum without forcing a compromise on either end.
Expansion Plans in South India
VBJ continues to grow its footprint across South India. The company is set to launch a new showroom in Coimbatore, bringing its jewellery offerings closer to customers in Tamil Nadu. The expansion reinforces VBJ’s commitment to personalized jewellery experiences and its dedication to reaching shoppers beyond its existing store network.
The new location adds to VBJ’s presence in the region as the brand looks to serve a broader customer base with its craftsmanship and design offerings.
